social care

More than ever our society needs robust support for the elderly, young people, and the socially disadvantaged. This is a sensitive area of communications with a need for nuanced and careful language and imagery.


UK Elderly Care Homes


We travelled around the UK documenting "a day in the life" of a national chain of care homes for the elderly.

We used natural rather than 'brochure' style photography since the images were for editorial, not promotional purposes.

Secure Mental Health Unit, London

We worked closely with staff to decide on careful and sensitive photography for use in promotional and fundraising materials. Respect for residents and their anonymity was paramount.